Privacy policy
Easy Timeline Builder for Shopify, by bPlugins. Effective September 21, 2026.
Easy Timeline Builder ("the app") is a Shopify app that lets merchants design timelines in the Shopify admin and show them on their online store. This policy explains what the app stores, why, for how long, and how to have it removed. It applies to merchants who install the app and to visitors of stores that display a timeline.
What we store about your store
When you install the app we store only what is needed to run it:
| Data | Why |
|---|---|
| Your store's myshopify domain and the API access token Shopify issues to the app | To identify your store and call the Shopify Admin API on your behalf |
| The timelines you design: names, headings, event titles, dates, descriptions, image and video links, link labels and style settings | To save your work, show a live preview, and publish the timeline to your store |
| Which products carry which timeline (product ID, title and handle) | To list assignments in the app and write the product metafield the theme block reads |
| Your plan and subscription records: plan name, subscription ID, status and price | To apply plan limits and show your billing status. Payment is handled entirely by Shopify; we never see card or bank details |
| Onboarding progress | To show the setup checklist |
Images and videos you pick from your store's Files stay in your Shopify Files library. Files you upload through the app are uploaded straight to Shopify Files; the app stores only their URLs.
The app writes two things into your store: a product metafield holding a timeline ID, and app-owned metafields holding published timeline content. Shopify removes app-owned metafields when the app is uninstalled.
What we do not collect
- No customer or shopper data. The app requests access only to products, theme templates (read-only) and files. It never reads orders, customers or checkout data.
- Nothing about visitors to your storefront. The timeline block sets no cookies, uses no tracking pixels and records nothing about the people viewing it. When a page loads a timeline from our server, the request appears in ordinary server logs (IP address, browser type, time) which are kept briefly for security and then discarded.
- Your store's profile, for support. At install we record the store name, the owner email Shopify shows us, the country and the Shopify plan, so we can recognise your store when you write to us and see which plan limits apply. We use the email only to reply to you. If you cancel a paid plan we may ask why; answering is optional.
- After you uninstall. Shopify sends us a deletion request 48 hours later and we erase your timelines, assignments, charges and sessions. What remains is an anonymous record of the dates, the plan and any reason you gave, with the store name replaced by a one-way hash, so we can see in aggregate why merchants leave. It cannot be traced back to your store.
- Usage analytics, never on your storefront. Our public pages, meaning this site's home page, pricing page and demo, load Google Tag Manager so we can count visits and see which pages lead to an install. The app's own admin pages load a separate Tag Manager container so we can see which features are used and where merchants get stuck: pages opened, timelines created and saved, products assigned, plan changes and support requests. What it sends is a one-way hash of your store domain and your plan name, never your email, your name or your store domain in clear. The admin pages and our public pages may also run Microsoft Clarity, which records how a page is used (mouse movement, clicks, scrolling) so we can find where people get stuck; on the admin pages the text on screen is masked before anything is recorded. Your storefront and the public preview load nothing of the kind.
If you embed a YouTube or Vimeo video in a timeline, that video is loaded from the provider (in YouTube's privacy-enhanced mode) when a visitor plays it, and the provider's own privacy policy applies to that playback.
Support requests
When you contact us through the Support button in the app, the name, email address and message you enter are sent to bPlugins' support ticket system so we can reply. We use them only to handle your request.
How we use and share data
We use the data above solely to provide, bill for, support and secure the app. We do not sell it, use it for advertising, or share it with anyone except the service providers needed to run the app:
- Shopify, which hosts your store, delivers the theme block and processes all billing.
- The hosting provider of the server the app runs on.
- bPlugins' support ticket system, for messages you send us.
We may disclose data if required by law. Data is transmitted over TLS and access to our servers is limited to authorized bPlugins staff.
How long we keep it
- While the app is installed, for as long as you use it.
- When you uninstall, the store's access tokens are deleted immediately. Your timelines and settings are kept for 48 hours so that reinstalling restores them, and are then erased permanently when Shopify sends its shop data-erasure request.
- Support messages are kept as long as needed to resolve the request and for our records.
Shopify's privacy webhooks
The app implements Shopify's mandatory compliance webhooks. Because it stores no customer data, customer data requests and customer erasure requests have nothing to return or delete, and we record that we received them. Shop erasure requests delete everything we hold about the store, as described above.
Your rights
You can see and edit everything the app stores about your timelines inside the app itself. To request a copy of your data, correct it, or have it deleted before the 48-hour window, contact us and we will act within 30 days. If you are in the EU, UK, or a jurisdiction with similar laws, these rights apply to you under those laws and you may also complain to your local data protection authority.
Changes
If this policy changes in a way that affects you, we will update the effective date above and note the change in the app.
Contact
bPlugins, via the Support button inside the app or at bplugins.com/contact.